Apple Takes On ChatGPT With Apple Intelligence

WWDC 2024 Keynote Unveils Long-Awaited AI Strategy

Nearly two years after OpenAI ignited a race to add generative artificial intelligence into products, Apple has taken the stage at WWDC 2024 to unveil its own strategy. The centerpiece of this strategy is Apple Intelligence, a new catchall AI branding that will be integrated across Apple's suite of apps, including Siri and Messages.

As part of this strategy, Apple is launching a series of new generative features, including a new AI-powered assistant for Siri, a new AI-powered email composer for Mail, and a new AI-powered image generator for Photos. These features are designed to make it easier for users to get things done, create content, and express themselves.

In addition to these new features, Apple also announced a number of updates to its existing AI capabilities. These updates include improvements to Siri's natural language processing, improvements to the accuracy of Apple Maps, and improvements to the performance of Apple's machine learning models.

Overall, Apple's WWDC 2024 keynote was a major announcement for the company's AI strategy. With the launch of Apple Intelligence and a series of new generative features, Apple is making a major play to become a leader in the AI space.